Are we crazy, making this the title of our first blog post?
We don’t think so. Perhaps the crazy ones are those folk who think they’ll change the world by constantly bombarding us with the same old gloom-and-doom graphs, statistics and cliches.
Fear can make you take immediate action and run from a lion that just popped out of the bushes, but a really slow rise in temperature or a gradual decline in fish stocks half a world away just don’t elicit the same response. Yes, ‘the sky is falling’, but it’s not falling quickly enough to matter to most people. This type of fear is more likely to make ordinary people feel paralysed than to make them charge onto the streets in protest. Paralysis … denial … apathy … belief that science or the government will fix it; however we wish to describe inaction, it’s a huge part of the problem.
Fear ain’t working, folks.
So what are all these paralysed people doing instead of acting on the daily avalanche of rationally presented facts and figures that should make them feel very afraid for the future of their kids? They’re turning away from fear towards fun, numbing their burnt-out souls with mediocrity masquerading as mainstream entertainment … the inanity of social media … addictive computer games … and five billion YouTube clips of cats and dogs just doing what cats and dogs normally do. Oops, we almost forgot to mention drugs and alcohol and ………. (insert your own sedative here).
So here’s the plan: let’s replace fear with fun – seeing that’s what people want!
Let’s take the essence of every single fearful message and re-express it in a dozen different ways that will engage rather than disengage our overwhelmed fellow citizens. Without trivialising the seriousness of a major problem, let’s use fun and creativity and art and music to gradually turn people towards the challenges we must all confront. Five minutes less per day looking at cats playing the bongos, and five minutes more watching inspiring clips about girls and women finally standing up for themselves. That’d be a start, wouldn’t it?
And let’s share with each other whatever is working … the tips, tricks and tools that folk are using to engage the disengaged … the proven ways of persuading and influencing others to speak up, to act, to support each other.
Coming up with creative stuff is fun … sharing it is fun … seeing it make a real difference to another person goes beyond fun.
We feel this role of turning fear, denial and despair into fun, hope and commitment is most suited to women, particularly women with a certain contemporary form of wisdom that blends global consciousness, feminine values such as empathy and collaboration, plus competence in creative communication, behavioural psychology, systems thinking and digital media.
Conceptually, these Wise Women will be able to ‘hold the space’ for an entire planet … to occupy that calm spot in the eye of the storm. These Wise Women will be able to make sense of complex ‘wicked’ problems, translate that sense into clear, creative messaging and techniques of influence, and, in a positive, engaging and energising manner, inspire more women to rise up and demand change.
Wise Women will use fun to fight fear. Watch these young ones doing just that.
This clip is from the playlist on our Creativity and Influence page. Go there now to be further inspired, then share a tip or a clip that you’ve discovered, that helps folk creatively communicate about complex issues.